Unlock the full potential of your HubSpot by mastering the nuances of its deal pipeline with this instructive video by HubSpot Hacks. This tutorial not only explores basic features but also provides a thorough overview of the platform’s new elements. Pivot effortlessly between deal previews, insight visualization, color tag customization, and automation capabilities within HubSpot Deals. Stand to gain enormously from additional reading resources augmented to the video guide.
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This weekly YouTube series ‘HubSpot Hacks’ has been brought to you by SimpleStrat.com, where marketing professionals Ali Schwanke and Tyler Sprunk share their expert knowledge and tips. The forum encourages interactivity, inviting viewers to raise queries, offer feedback, or propose topics for future discussions. Experience a simplified management of your deal pipeline, understand HubSpot Deals’ significance for your sales teams, and learn to leverage the platform for efficient tracking and managing of sales opportunities.
Understanding the Basics of HubSpot Deal Pipeline
When you dive into the world of HubSpot, you’ll find a range of features that aim to streamline and enhance your sales process. A crucial part of this is the HubSpot deal pipeline. So what exactly is this, and how does it work?
Defining Deals in HubSpot
A Deal in HubSpot represents a sales opportunity. Each Deal offers an overview of sales opportunities, helping you manage these opportunities efficiently. When you see a ‘Deal’ on your HubSpot dashboard, this refers to an individual sales opportunity you or your team are working on closing.
Explanation of a Sales Pipeline in HubSpot
In addition to Deals, you’ll also come across the term ‘Pipeline’ within HubSpot. The board view you’ll see in HubSpot represents your Sales Pipeline. This pipeline includes various stages, each representing a step you have to go through in your sales process.
How Deal and pipeline interact in HubSpot
A Deal and a Pipeline are interconnected in HubSpot. As a Deal progresses, you move it through various stages of the Pipeline. This movement happens until you hit that significant milestone of closing the Deal.
Creating New Deals
An integral part of utilising HubSpot is to create new Deals effectively.
Steps to create new Deals
To create a new Deal, click on the ‘Create Deal’ button. You can also create a Deal directly from a contact or company record, giving you a populated form for Deal creation.
Customising the questions asked during Deal creation
HubSpot understands the uniqueness of each Deal. Therefore, when creating a new Deal, you can customise the questions being asked so that they catered to your unique requirements.
Accessing pertinent Deal information
Each Deal Card provides you with crucial information related to the deal. You can view deal name, amount, expected close date, and associated company or contact from the interface itself.
Navigating Deal Previews
Overview of the Deal preview feature
A recently added feature in HubSpot Deals is the Deal preview. This feature allows you to preview more detailed deal information without having to switch screens.
How to access pinned notes and recent activities
Deal previews provide a summary of recent activities related to the Deal, including any pinned notes. To access them, click on the Deal card to open a Deal preview on your dashboard’s right side.
Benefits of using the preview feature
The deal preview feature not only provides more insights about the Deal but also enhances efficiency. You can swiftly click through multiple Deals, gaining necessary information about each without having to wait for another page to load.
Using Tags for Deals
Purpose of tags in Deals
Deal tags in HubSpot are coloured tags you can customise and have automatically shown on your deal. A tag provides an easy visual means of highlighting significant information about the Deal, such as whether it’s high-value or requires certain activities.
Step-by-step guide to add tags to Deals
To add tags to Deals, you need to go to the board actions and select ‘Edit Stages’. From there, click on ‘Deal Tags’ to customise or add new deal tags.
Examples of how tags can be utilised
Tags can be used in various ways. For example, you can use tags to mark large Deals, Deals with no next step, returning customers, or Deals representing recurring value to your company.
Overview of Automation Capabilities
Explanation of automation within HubSpot Deals
HubSpot Deals includes automation capabilities that help reduce manual work. These can include setting up required fields when a Deal moves to a certain stage or creating tasks automatically.
Setting up required fields when a Deal progresses to a certain stage
With automation, you can set up obligatory fields that need to be filled in when a Deal progresses to a specific stage. This ensures that no important information is missed as the Deal progresses.
Creating automatic tasks via workflows
Through workflows, you can create automatic tasks that are initiated when a Deal reaches certain stages. This strategy allows for consistent maintenance and monitoring of Deals.
Utilising Insights Visualization
Understanding the function of insights visualization
Insights visualization serves as a comprehensive summary of information relating to Deals in your pipeline. However, this isn’t limited to all Deals but applies to subsets defined by filters you set.
Significance of insights visualization in efficient Deal management
Insights visualization offers an efficient means of managing Deals. It enables you to get a quick but thorough overview of deals progress, helping you make more informed decisions.
Ways to maximize the use of insights visualization
To make the most of insights visualization, ensure to utilise filters effectively. Also, make use of the show insights button that provides more information about all deals in a certain view.
Leveraging the Recent Additions to HubSpot Deals
Overview of recent feature additions
HubSpot regularly introduces new features to make managing Deals more efficient. Some of these recent additions include automatic deal previews and insights recaps.
Impact of these features on efficiency
These new features add a layer of efficiency to Deal management. With less time spent on navigating through multiple pages, you can focus more on progressing Deals and closing sales.
Proper utilisation of the new features
To make the most of these features, familiarise yourself with how each feature works and how it complements your Deal management strategy.
Interacting with the HubSpot Hacks Platform
Benefits of the interactive space provided
With engines like the HubSpot Hacks Platform, users can not only interact with the hosts but also gain additional resources and insights.
How to submit questions, feedback or suggested topics
The platform encourages users to engage by submitting questions, providing feedback, or suggesting topics via the comments section or social media.
Gaining additional resources from the platform
Through this interaction, users can gain valuable insights and resources that will enhance their understanding of HubSpot Deal management.
Further Learning: HubSpot Hacks Newsletter
An introduction to the HubSpot Hacks Newsletter
The hosts of HubSpot Hacks introduce a newsletter as part of their offering. This newsletter contains more HubSpot tips and tricks, further enhancing users’ capabilities within the platform.
How subscribing can benefit users
By subscribing to the HubSpot Hacks Newsletter, users can stay up-to-date on new features, helpful tips, and gain a deeper understanding of the HubSpot platform.
Types of content that can be expected
The newsletter is diverse, providing guides, tutorials, and insights. It is an excellent resource for both seasoned and newer users of HubSpot.
Conclusion
Recap of the key points covered
In exploring the HubSpot Deal Pipeline, we’ve covered a range of topics including the basics, creating new deals, deal previews, using tags, automation capabilities, insights visualisation, and leveraging new features.
Final thoughts on effectively navigating the HubSpot Deal Pipeline
Efficient usage of the HubSpot Deal Pipeline can drastically improve your sales efforts, offering a streamlined process of managing sales opportunities.
Encouragement to practice and explore the features of the Platform
Going forward, take the time to practice and explore these features. The ones provided in this guide, combined with the plethora of other elements within the HubSpot platform, are bound to equip you with the tools necessary for successful Deal management.
